Here are the ones that topped the list: Keyword

For this industry, we looked at keywords relating to 'lawyer,' 'attorney,' 'legal services,' and a few other related keywords. The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries: Legal The only thing to keep in mind is how strict your competition is. With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The ad rank of the person below you divided by your quality score plus $0.01. If a user ends up clicking on your ad, Google determines the cost of that click using the following formula: In short, higher bids and higher quality ads win the best placements. These two factors will help Google determine your ad rank. The Quality Score that Google has given your ad.

The maximum bid you specify for the keyword.

The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query:

How much that keyword costs depends, in part, on how often people search for it - the more people search for a certain keyword, the more expensive it is.Īd placement is determined by an action system. Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How Does Google Ads Determine Keyword Costs? The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.

Google adwords ppc